User Interviews
After 20 years of developing websites for small business owners, one thing became clear to me, they are experts in their field, not at running a business.
Interview Questions
How did your business start?
Tell me about a time you became frustrated as a business owner?
If you could gain more knowledge in a certain topic to help you run your business, what would that be?
When you need to find a service professional, like a designer, where do you look?
If you have a question, where do you find an answer?
Is there anything else you'd like to add?
Affinity Map
Interview Summary of Key Results
It's clear that business owners need a few things. One, a community of other business owners to get small questions answered. Two, further education on basic topics such as sales and marketing. Three, a place to find trusted products and service professionals.
Information Architecture
Site Map
User Flows
As a new user, I want to create an account.
As a user, I want to find a course or recommended resource
As a user, I want to interact with the community members
As a user, I want to take a short course