Daily Commuter
Age 18-35 years
Lives in a large city
Working professional/college student
Goals: Daily commuter wants to spend the least amount of time traveling as possible. This means they would like accurate information on when their regular bus will be at the stop so they know exactly when they need to leave the house.
Motivations: To save money commuting, reduce carbon footprint, and ability to do work related activities while traveling
Frustrations: Before the new routes were added, riders could simply rush to the stop when they saw a bus coming—but that doesn't work anymore because it might not be the bus that they're expecting
Infrequent Rider
Age 25-60 years
Travels to large city for events
Working professional with disposable income
Goals: Wants to easily travel to a venue in a large city to avoid traffic and parking fees at the venue
Motivations: To avoid the common frustrations of finding parking at a venue but also to enjoy the experience of being in the city.
Frustrations: Not knowing what bus to get on, or how much time it will take to get to a nearby bus stop.