DiMarco Group

DiMarco Group is a family owned multi-generational business. As the new generation takes over they've recognized the need to rebrand the company and update it's web presence.

The solution includes 8 new websites for each of the companies in the group, and a new brand for the parent comapny.

dimarco group web design

User Interviews

I sat down with the president of DiMarco Group to discuss his brand. My primary focus was to identify a list of brand characteristics I could use for inspiration in the sketching phase of logo development.

DiMarco Mind Map


From here I began the sketching phase.

DiMarco Logo Sketches

Visual Design

After a great deal of refinement and polish the final branding was chosen

HEX #d1b36c

HEX #0c1620

HEX #000

HEX #fff

DiMarco Group Logo
DiMarco Group Logo

Before and Afters


DiMarco Group Logo
DiMarco Group Logo


DiMarco Constructors Old Site
DiMarco Constructors New Site


DiMarco Builders Old Site
DiMarco Builders New Site