Problem: Roadtrippers are curious about the places they drive through on the road.
The solution will include a database of recordings that are geo tagged to a specific location. When a driver is within the area of this place a push notification is sent alerting the driver that a recording is available about the place they are driving near or through.
An online survey helped to identify who are audience is and what kinds of content they are interested in hearing. 97% of our audience like to take road trips. 88% of those people also have an interest in the history of our country. The content they are most interested in is learning what the place is known for, and any significant events that took place there.
Now that my initial research is complete I was excited to put pen to paper with these sketches.