Problem: Small Business owners struggle to gain knowledge in basic areas of running a company.

Solution: KSAB will provide an online learning management system (LMS) with short courses on several topics such as design, sales, contracts, and marketing. The site should also include a community aspect and a pool of trusted resources.

Landing Page
Learning ID


  • User Interviews
  • Sketching
  • Wireframes
  • Clickable Protoype
  • Branding
  • Usability Testing
  • 6 Months

User Interviews

After 20 years of developing websites for small business owners, one thing became clear to me, they are experts in their field, not at running a business.

Interview Questions

How did your business start?
Tell me about a time you became frustrated as a business owner?
If you could gain more knowledge in a certain topic to help you run your business, what would that be?
When you need to find a service professional, like a designer, where do you look?
If you have a question, where do you find an answer?
Is there anything else you'd like to add?

Affinity Map
affinity map
Interview Summary of Key Results

It's clear that business owners need a few things. One, a community of other business owners to get small questions answered. Two, further education on basic topics such as sales and marketing. Three, a place to find trusted products and service professionals.

Competitive Analysis

competitive Analysis

competitive Analysis

competitive Analysis



Information Architecture

Site Map
sitemap diagram
User Flows

As a new user, I want to create an account.

user flow diagram

As a user, I want to find a course or recommended resource

user flow diagram

As a user, I want to interact with the community members

user flow diagram

As a user, I want to take a short course

user flow diagram

Landing Page Development

While the larger application is being built, we decided to create a landing page and develop buzz around the brand.


kickstartabiz wireframe


Logo Development

kickstartabiz logos

Design System

kickstartabiz Style Guide

View Complete System

High Fidelity Mockups

kickstartabiz wireframe
kickstartabiz wireframe
Landing Page