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Helping female coaches
craft an authentic personal brand, attract ideal clients (without the overwhelm), and finally charge what they’re worth
“Becky truly excels in delivering results.”
Lisa, Life Coach
“[your research] is incredible. The avatar is exceptional.”
Lauren, Executive Coach
Most coaches struggle with these things
Many female coaches face unique challenges as they grow their businesses and support their clients. From choosing a niche to focusing your messaging, especially if your also balancing a full time job, women often struggle with technology, finding the right leads, and experience social media burnout.
There’s also the pressure of having to wear multiple hats; coach, marketer, tech support, and entrepreneur; all while trying to stay authentic and aligned with their purpose. These can all be overwhelming and isolating, especially when trying to build a sustainable and impactful coaching practice.
The transformation
When we build your online presence, your coaching biz will…
Convert Leads to clients
A well-designed website builds trust, showcases your expertise, and guides visitors with clear calls-to-action. By highlighting testimonials, offering valuable content, and making it easy to book a discovery call, your site becomes a powerful tool to convert curious leads into committed clients—working for you around the clock.
Create financial Stability
Attracting aligned clients means working with those who truly value your expertise and are willing to invest in transformative results. With fewer, more aligned clients, you can generate consistent income, reduce burnout, and create financial stability, allowing you to focus on delivering exceptional service while building a thriving, sustainable business.
Build a career you love
Your website can handle the heavy lifting; booking calls, sharing your services, and nurturing leads so you don’t have to. It works 24/7, attracting and converting clients while you focus your energy on coaching and living a life you love, with more freedom, flow, and fulfillment in your day-to-day.
My story
Like many purpose-driven women, I felt an inner conflict when I became a mother: How do I continue growing into the woman I’m called to be while staying fully present for my family? I stepped back from my career, assuming I’d return “someday.” But over time, I realized I wasn’t just missing work—I was missing a part of me.
I loved being a mom, but I craved more than errands and routines. I sought meaningful conversations, creative expression, and the opportunity to build something that felt truly mine. I didn’t want to return to the grind—I wanted to design a business that fit the life I was creating.
That’s when I hired my first coach, and everything changed. Through her guidance, I found clarity, confidence, and the courage to dream again. Her support helped me reconnect with my purpose and take aligned action. As I grew, I realized I wanted to help her, and women like her, share their gifts with the world in a more significant way.
I saw so many brilliant coaches struggling with DIY websites and unclear messaging that didn’t reflect the power of their work. So I combined my background in design, branding, and marketing to create a service tailored just for them. Now, I help coaches build beautiful, strategic online homes that attract the right clients and reflect the depth of their impact.
It wasn’t always easy, late nights, early mornings, trial and error, but it’s been worth every step. I wasn’t just rebuilding a business. I was reclaiming my voice, my creativity, and my mission.
Now, with my kids grown up and my parents entering a new season of care, I’m here to support other heart-led women doing this delicate dance. You don’t have to choose between showing up for your family and stepping fully into your calling. You get to do both, and I’d be honored to help you bring that vision to life.
The 5-day Intensive Design Process
Monday: Kick-off meeting
You are my only focus this entire week. We begin with a one-on-one call to determine your business needs, vision, and mission so we can create the best roadmap to reach your goals.
Tuesday: Market research
We’ll dive deep into who your ideal client is to ensure that your online presence inspires them to book a call with you and establishes trust early on, making your sales calls a breeze.
By the end of this step, you will feel crystal-clear, empowered, and deeply connected, ready to speak directly to your clients’ hearts and confidently offer exactly what they need.
Wednesday: Content strategy
It’s time to craft content that truly connects. With the deep audience insights we uncovered on Tuesday, we understand exactly what your ideal clients are struggling with and what they’re searching for.
We’ll blend that with smart keyword research to create authentic, value-packed content that not only resonates but also boosts your visibility through SEO so the right clients can find you easily and confidently.
Thursday: Branding
Now comes the fun and soulful part, building your brand! With your mission, goals, and audience as our foundation, we’ll craft a brand that speaks directly to your ideal clients and reflects the heart of your coaching practice. Using color psychology aligned with your message, we’ll create a mood board that captures the energy and transformation you offer.
From there, we’ll design a logo that embodies your essence and build a style guide; including typography, logo variations, color palette, and imagery; that ensures your brand stays consistent and powerful as your business grows. This not only saves time and energy but also positions you with clarity and confidence.
Friday: website build & launch meeting
It’s time to choose the right website platform to support your coaching practice easily. We’ll select a clean, professional template that reflects your brand’s energy and customize it with your story, offerings, content, and color palette so it speaks directly to the clients you’re meant to serve.
It’s time to test your new website and ensure it’s ready to support your coaching business from day one. We’ll have trusted friends or peers explore the site to catch anything we might’ve missed, while I’ll run AI-powered checks to ensure it’s optimized to attract and convert clients. We’ll implement any helpful feedback, and I’ll guide you on simple ways to keep improving the site over time, so it continues to grow with you and your coaching practice.
Finally, we’ll have a launch meeting to discuss how to best market your new website and drive traffic to it.
Raving Reviews from Satisfied Clients
Discover what our clients have to say about their experience working with me and how I helped them achieve their online goals.
Lisa Burton
Hazlett Burton Life Coaching
Becky truly excels in delivering results. I hired her to design my website, and I was impressed by her dependability, flexibility, focus, and expertise. She set clear expectations about the process and communicated everything effectively on the Friday before we started. Remarkably, she completed the entire project within a week. Her efficiency, professionalism, and adaptability are commendable. I highly recommend Becky to anyone looking for a dedicated and skilled professional who balances focus with flexibility. As a bonus, she also provides a marketing kit.
Kathy Palokoff
Firestarter
It’s hard to find talent who combines creativity and pragmatism. Becky is one of them. Her website and graphic design work are always top-notch. She listens carefully to client needs and exceeds their expectations. You will not be disappointed working with Becky. You will be delighted.
Paul Colucci
VP, DiMarco Group
I am pleased to recommend Becky as an extremely organized and competent design professional. During her time at The DiMarco Group, I had the pleasure of working with Becky on several branding programs for our corporate and real estate portfolio. Becky’s persistent hard work resulted in the rollout of a new corporate logo that unified our vertically integrated organization. I can think of no one more qualified to collaborate with on the creative aspects of marketing our companies and properties. It is, therefore, without reservation that I endorse Becky and her unique skill set.
It’s nice to meet you
Let’s see if it’s a fit!
If you’d like to learn more, book a call with me!
Becky is the Founder of Becky Hancock Design, a studio that focuses on helping women, develop their side hustles into businesses.
Over the course of her nearly 30 year career as a designer, she’s helped 100+ businesses with branding, content strategy, marketing, and web design.
She holds 2 fine arts degrees in design and has worked professionally as a graphic designer, web designer, front-end developer, and UX design mentor.
She’s 49, works and travels, and lives with her husband, 5 children, parents, and 2 rescue dogs.
How can web design, market research, and user testing elevate my coaching business?
These powerful tools lay the groundwork for scaling your coaching practice by improving your online visibility, aligning with the needs and desires of your ideal clients, and providing a seamless digital experience that makes clients feel heard and supported.
How does UX design benefit my coaching venture?
UX design enhances your coaching business by ensuring your website is not only user-friendly and visually appealing but also optimized to engage potential clients. With a focus on simplicity and clarity, UX creates smooth, intuitive experiences that highlight your expertise, build trust, and increase client conversions.
Is a mobile-friendly site necessary?
Absolutely! A mobile-friendly site is essential for providing a smooth, engaging experience across all devices. This ensures your coaching services are always accessible, whether clients are browsing from home or on the go, increasing your reach and keeping your brand front and center wherever they are.
Connect with Becky
Irondequoit, NY 14617
(585) 371-8486
hello@beckyhancockdesign.com
Other Passion Projects: