Helping moms elevate their Design talent into a thriving business
We craft inspiring websites for moms, turning side gigs into thriving businesses. Build a resonant online presence and grow your dreams. Reach out today.
results you want
Our roadmap to building your business with a credible brand & website can help you achieve…
Time with family
Working outside the house can be a frustrating experience. The mom guilt of missing time with your kids, school assemblies, and important moments is overwhelming. I help moms build at-home businesses so they can make their own schedules and never miss an important event again.
financial Stability
Being dependent on another person for your financial well-being can take a lot of trust, and sometimes, it doesn’t always go as planned. Having your own nest egg is so important in this modern age, and it will give you peace of mind that you can help if something does go wrong.
A career you love
Flexibility, independence, being your own boss, and having an identity other than a stay-at-home mom. You can be a mom and pursue your passions as a professional.
My Story
Like many working women, I experienced a major shift when I decided to start a family. How do I balance my career and family life? For me, that meant working part-time at first. But, like many, my pay barely covered the cost of child care while I was at that job. So, the inevitable decision was made for me to stay at home. I gave up my career with no plans to return to it any time soon.
Being a parent is the hardest but most rewarding job there is. I loved having so much time with my children. But there was also this tug inside me pushing me to do more. I wanted my career back, my own money again, and an identity independent of my family life. So, I used all this drive and ambition to create a freelance career.
The balancing act was hard. I would go to networking events at 7 am so I could make it home in time for my husband to go to his full-time job. I would shuffle the kids around all day from 8 am until they went to bed, and then I would work on my freelance jobs until close to midnight most days. I squeezed it in wherever I could. If the kids were at a play date, I would work; if they were at an activity like a birthday or lessons, I would work. This was so hard, but I made it happen and managed to become fulfilled again while pursuing my dream.
Today, now that all 5 of my children are grown, I want to help other moms do the same. You can balance being a mom and pursue your passions.
If you’re up to the challenge, click the button below!
our process
Intensive design roadmap
STEP 1: A blank slate
We begin with a 1-1 call to determine your business needs, visions, and mission so we can create the best roadmap to reach your goals. We then do a deep dive to understand who exactly your audience is so we can create designs that resonate with both you and your target audience. By the end of step one, you will feel confident having clear, actionable steps over the next few weeks working together that we will implement into your business.
STEP 2: A brand that resonates
Now, we can get into the fun and creative side of developing your business, a brand! Since we already have the tone set through the goals and mission, we can attach color theory to those words and create a brand that will really resonate with your audience and communicate the feelings and emotions behind your business. Here, we will first develop a mood board to nail down the feeling you want the brand to have; then, we can develop a logo that does the same. Once these have been finalized, it’s time to create a style guide that will include your new typography, logo variations, color pallet, and imagery, which you can pass on to other designers who will eventually work on your brand.
STEP 3: crafting your message
It’s time to craft your content! Using the market research we did in step one, we know the pain points and desires of your audience. We’ll do a bit of keyword research and generate keyword-rich content that will eventually elevate the site’s rank through SEO.
STEP 4: Building your presence
Based on the business goals from Step 1, it’s time to choose the best tool for your website. From there, we’ll pick a simple, elegant template or theme to customize with your brand’s style and newly generated content that will communicate your story, products, or services.
STEP 5: Passing the test
It’s time for a test. It’s best to have your friends and family test the new website to ensure it works. I will also perform checks using AI tools to ensure it’s set up to generate traffic and rank from the moment we launch it. Any feedback we get will be implemented. Continual testing and improvement are recommended throughout the site’s life.
Becky is the Founder of Becky Hancock Design, a studio that focuses on helping moms develop their side hustles into businesses.
Over the course of her 20+ year career as a designer, she’s helped 100+ businesses with branding and web design.
She holds 2 fine arts degrees in design and has worked professionally as a graphic designer, web designer, front-end developer, and UX design mentor.
She’s 49, works and travels, and lives with her husband, 5 children, parents, and 2 rescue dogs.
How can web design, market research, and user testing elevate your graphic design business?
These tools create a strong foundation for growing your graphic design business by enhancing your visibility, aligning with client expectations, and delivering a superior digital experience.
How does UX design benefit my Graphic design venture?
A UX designer enhances your graphic design venture by ensuring your portfolio and website are user-friendly, visually appealing, and optimized for client engagement. UX helps create seamless experiences that showcase your work effectively, attract potential clients, and increase conversions.
Is a mobile-friendly site necessary?
Absolutely! A mobile-friendly site ensures seamless experiences across devices, boosting engagement and making your brand accessible everywhere.
Connect with Becky
Irondequoit, NY 14617
(585) 663-7496
hello@beckyhancockdesign.com