Helping female coaches
We create a powerful personal brand, online presence, and high-converting website that pre-sells your offer, effectively communicates your value, and attract high-value clients
Most coaches struggle with these things
Many female coaches face unique challenges as they grow their businesses and support their clients. From battling imposter syndrome to juggling work-life balance, especially if they’re also managing families, women often struggle with setting boundaries, pricing their services confidently, and attracting consistent, high-value clients.
There’s also the pressure of having to wear multiple hats—coach, marketer, tech support, and entrepreneur—all while trying to stay authentic and aligned with their purpose. These can all be overwhelming and isolating, especially when trying to build a sustainable and impactful coaching practice.
The transformation
When we build your online presence, your coaching biz will…
Convert Leads to clients
A well-designed website builds trust, showcases your expertise, and guides visitors with clear calls-to-action. By highlighting testimonials, offering valuable content, and making it easy to book a discovery call, your site becomes a powerful tool to convert curious leads into committed clients—working for you around the clock.
Create financial Stability
Attracting high-value clients means working with those who truly value your expertise and are willing to invest in transformative results. With fewer, more aligned clients, you can generate consistent income, reduce burnout, and create financial stability, allowing you to focus on delivering exceptional service while building a thriving, sustainable business.
Build a career you love
Your website can handle the heavy lifting—booking calls, sharing your services, and nurturing leads—so you don’t have to. It works 24/7, attracting and converting clients while you focus your energy on coaching and living a life you love, with more freedom, flow, and fulfillment in your day-to-day.
My story
Like so many purpose-driven women, I felt the inner conflict when I became a mother—how do I continue growing into the woman I’m called to be, and be fully present for my family? For a while, I paused my career, thinking I’d pick it back up “someday.” But as the days turned into years, I realized I wasn’t just missing a paycheck—I was missing a part of myself.
I loved being a mom, but deep down, I was craving more than to-do lists, play dates, and meal plans. I wanted to use my gifts, have meaningful conversations, make an impact, and build something that felt mine. I didn’t want to go back to the hustle—I wanted to create a business that aligned with my values and lifestyle. That’s when I found my way back through coaching and creative entrepreneurship.
It wasn’t easy. I pieced together late-night work sessions, early-morning mindset shifts, and a whole lot of trial and error. I juggled family needs with client calls, personal growth with business strategy, and often wondered if I was doing enough. But with every small win, I got clearer: I wasn’t just building a business, I was reclaiming my voice, my vision, and my power.
Now, with my kids grown, I want to help other heart-led women do the same. You don’t have to choose between nurturing others and fulfilling your own calling. You get to have both, and I’m here to walk that path with you.
Our Process
STEP 1: A blank slate
We begin with a 1-1 call to determine your business needs, visions, and mission so we can create the best roadmap to reach your goals. We’ll do a deep dive into who your ideal client is to make sure that your online presence inspires them to book a call with you and establishes trust early on, making your sales calls a breeze.
By the end of step one, you will feel crystal-clear, empowered, and deeply connected—ready to speak directly to your clients’ hearts and confidently offer exactly what they need.
STEP 2: A brand that resonates
Now comes the fun and soulful part—building your brand! With your mission, goals, and audience as our foundation, we’ll craft a brand that speaks directly to your ideal clients and reflects the heart of your coaching practice. Using color psychology aligned with your message, we’ll create a mood board that captures the energy and transformation you offer.
From there, we’ll design a logo that embodies your essence and build a style guide—including typography, logo variations, color palette, and imagery—that ensures your brand stays consistent and powerful as your business grows. This not only saves time and energy but also positions you with clarity and confidence.
STEP 3: Crafting your message
It’s time to craft content that truly connects. With the deep audience insights we uncovered in step one, we understand exactly what your ideal clients are struggling with and what they’re searching for.
We’ll blend that with smart keyword research to create authentic, value-packed content that not only resonates but also boosts your visibility through SEO, so the right clients can find you with ease and confidence.
STEP 4: Building your presence
Now that we’ve clarified your business goals in Step 1, it’s time to choose the right website platform to support your coaching practice easily. We’ll select a clean, professional template that reflects your brand’s energy and customize it with your story, offerings, and content so it speaks directly to the clients you’re meant to serve.
STEP 5: Passing the test
It’s time to test your new website and make sure it’s ready to support your coaching business from day one.
We’ll have trusted friends or peers explore the site to catch anything we might’ve missed, while I’ll run AI-powered checks to ensure it’s optimized to attract and convert clients. We’ll implement any helpful feedback, and I’ll guide you on simple ways to keep improving the site over time, so it continues to grow with you and your coaching practice.
Raving Reviews from Satisfied Clients
Discover what our clients have to say about their experience working with me and how I helped them achieve their online goals.
Kathy Palokoff
Firestarter
It’s hard to find talent who combines creativity and pragmatism. Becky is one of them. Her website and graphic design work are always top-notch. She listens carefully to client needs and exceeds their expectations. You will not be disappointed working with Becky. You will be delighted.
Paul Colucci
VP, DiMarco Group
I am pleased to recommend Becky as an extremely organized and competent design professional. During her time at The DiMarco Group, I had the pleasure of working with Becky on several branding programs for our corporate and real estate portfolio. Becky’s persistent hard work resulted in the rollout of a new corporate logo that unified our vertically integrated organization. I can think of no one more qualified to collaborate with on the creative aspects of marketing our companies and properties. It is, therefore, without reservation that I endorse Becky and her unique skill set.
Chris Courtney
Design Director, Bloc
Hiring talent willing to exhibit patience while delivering expert advice was crucial to the success of our design boot camp. Becky was among the best at the task and grew to become an integral part of the team, always willing to step up when the shifty nature of our startup environment presented itself.
It’s nice to meet you
Let’s see if it’s a fit!
If you’d like to learn more, book a call with me!
Becky is the Founder of Becky Hancock Design, a studio that focuses on helping women, especially moms, develop their side hustles into businesses.
Over the course of her 20+ year career as a designer, she’s helped 100+ businesses with branding and web design.
She holds 2 fine arts degrees in design and has worked professionally as a graphic designer, web designer, front-end developer, and UX design mentor.
She’s 49, works and travels, and lives with her husband, 5 children, parents, and 2 rescue dogs.
Free Training Video Coming soon
Drop me your email and I’ll let you know when it’s released.
How can web design, market research, and user testing elevate my coaching business?
These powerful tools lay the groundwork for scaling your coaching practice by improving your online visibility, aligning with the needs and desires of your ideal clients, and providing a seamless digital experience that makes clients feel heard and supported.
How does UX design benefit my coaching venture?
UX design enhances your coaching business by ensuring your website is not only user-friendly and visually appealing but also optimized to engage potential clients. With a focus on simplicity and clarity, UX creates smooth, intuitive experiences that highlight your expertise, build trust, and increase client conversions.
Is a mobile-friendly site necessary?
Absolutely! A mobile-friendly site is essential for providing a smooth, engaging experience across all devices. This ensures your coaching services are always accessible, whether clients are browsing from home or on the go, increasing your reach and keeping your brand front and center wherever they are.
Connect with Becky
Irondequoit, NY 14617
(585) 371-8486
hello@beckyhancockdesign.com
Other Passion Projects: