By now you know where I land on this. AI is not the enemy of a good website. Treating it as a replacement for strategy is. So let’s end this series somewhere practical: where AI actually helps, where it quietly does damage, and how I use it in…

A website can pass every technical check and still fail the only test that matters: does the right person, reading it for the first time, know exactly what to do next. No algorithm can tell you that. Only a human, reading it the way a stranger would, can.…

Type a prompt into an AI tool tonight and by tomorrow morning you can have a full website. Headline, subheads, “About” page, a call to action. It looks finished. It reads fine. And that is exactly the problem. Fine is not the goal. Fine does not book calls.…

By Becky Hancock The Ordinary Tuesday Test If you want to see resilience, don’t look at the good months. Look at the ordinary Tuesday in month seven, when nothing is working yet and you do the work anyway. The Power Tasks, One Year In That’s where mine lives.…

By Becky Hancock Before the Business: Leading at Chegg Skills This piece of advice doesn’t come from my own business. It comes from a job I had before I ever thought about starting one, back when I was a squad lead for Chegg Skills, managing a team of…

By Becky Hancock Where I Started My path into this work didn’t start with a laptop and a dream of running a business. It started in an art studio. I have a BFA in Graphic Design, and years later, an MFA in Web Design and New Media. On…