becky hancock design
Category: Female Coaches
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By now you know where I land on this. AI is not the enemy of a good website. Treating it as a replacement for strategy is. So let’s end this series somewhere practical: where AI actually helps, where it quietly does damage, and how I use it in my own process without letting it make…
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A website can pass every technical check and still fail the only test that matters: does the right person, reading it for the first time, know exactly what to do next. No algorithm can tell you that. Only a human, reading it the way a stranger would, can. Here is what I mean by human…
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Type a prompt into an AI tool tonight and by tomorrow morning you can have a full website. Headline, subheads, “About” page, a call to action. It looks finished. It reads fine. And that is exactly the problem. Fine is not the goal. Fine does not book calls. I am not anti-AI. I use it…
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By Becky Hancock The Ordinary Tuesday Test If you want to see resilience, don’t look at the good months. Look at the ordinary Tuesday in month seven, when nothing is working yet and you do the work anyway. The Power Tasks, One Year In That’s where mine lives. When I started building this business, I…
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By Becky Hancock Before the Business: Leading at Chegg Skills This piece of advice doesn’t come from my own business. It comes from a job I had before I ever thought about starting one, back when I was a squad lead for Chegg Skills, managing a team of thirty UX educators. Hiring for the Real…
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By Becky Hancock Where I Started My path into this work didn’t start with a laptop and a dream of running a business. It started in an art studio. I have a BFA in Graphic Design, and years later, an MFA in Web Design and New Media. On paper, that makes me a designer. In…
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By Becky Hancock When the Job Search Ran Out The idea didn’t arrive like a lightning bolt. It arrived like an ultimatum. I was deep in a job search that wasn’t going anywhere, watching the math on my bank account get less forgiving every week, and I had to face a fact I wasn’t thrilled…
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The Year I Bet on Myself (and What It Really Took) Nineteen months ago, I made a decision that, at the time, felt both empowering and terrifying in equal measure. I stopped looking for a job. Not because I had something lined up, and not because I felt ready, but because I realized I didn’t…
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Is Direct Outreach Disruptive… or Just Uncomfortable? I almost quit marketing my business this week. Not because it wasn’t working, but because of how it felt. A business coach advised me to focus on direct outreach on LinkedIn, so I committed to it. I wasn’t pitching or spamming or dropping links into inboxes. I was…
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A Client Success Story: How Jason Got Website Inquiries Without Promoting a Thing Most business coaches believe getting inquiries requires more effort. More posting.More content.More explaining what they do. Jason was already doing all of that. He’s a seasoned business coach with a solid reputation, great relationships, and years of experience helping clients grow. But…