Writing Clear Calls-to-Action (CTAs) That Actually Convert A few years ago, I was working with a health coach named Emma. She had a website that looked like a dream board: pastel colors, calming photos, and words that felt like a warm hug. But every time she launched a…

Branding Your Website: Colors, Fonts, Photos, and Messaging When Melissa, a mindset coach for women in midlife, came to me for a website refresh, she had already done most of the hard work. She had her offer, she knew her ideal client, and she had real success stories…

Why Your Coaching Website Matters—Even If You’re Not Getting Leads (Yet) I often hear coaches say things like: “I never get leads through my website.”“Does a website even matter anymore?”“No one goes to my site—I get no traffic!” And I get it. You’ve poured time, energy, maybe even…

What is UX and Why It Matters for Client Trust and Engagement Let’s start with a quick story. A few months ago, a coach reached out to me. Her website looked gorgeous. Soft colors. Beautiful photos. A logo that felt like a watercolor painting. But something wasn’t working.…

What Makes a Website “Well-Designed”? (UX, UI, Mobile, Accessibility) Most coaches didn’t start their business because they love tinkering with tech or obsessing over font pairings. You started your business because you’re passionate about helping people create transformations. Whether it’s mindset shifts, emotional healing, or life strategy, you’re…

The Difference Between a Website, a Landing Page, and a Sales Page (And Why You Need to Know It as a Coach) Let me take you back a few years. I was working with a life coach who had just launched her business. She was smart, passionate, and…