What is UX and Why It Matters for Client Trust and Engagement Let’s start with a quick story. A few months ago, a coach reached out to me. Her website looked gorgeous. Soft colors. Beautiful photos. A logo that felt like a watercolor painting. But something wasn’t working.…

What Makes a Website “Well-Designed”? (UX, UI, Mobile, Accessibility) Most coaches didn’t start their business because they love tinkering with tech or obsessing over font pairings. You started your business because you’re passionate about helping people create transformations. Whether it’s mindset shifts, emotional healing, or life strategy, you’re…

The Difference Between a Website, a Landing Page, and a Sales Page (And Why You Need to Know It as a Coach) Let me take you back a few years. I was working with a life coach who had just launched her business. She was smart, passionate, and…

What Is Accessibility and Why Does It Matter in Web Design If you’re a female coach building a business online, your website is one of your most powerful tools. It’s where you share your message, show your credibility, attract aligned clients, and convert visitors into paying clients. However,…

Why Knowing Your Target Audience and Authentic Messaging Matters (More Than You Think) In the fast-paced digital age where attention spans are shorter than ever, one-size-fits-all marketing no longer works. You can have the most beautiful website, the slickest visuals, and the most consistent content calendar—but if you’re…

Turn Your Clients’ Needs Into a Month of Magnetic Content As a female coach, you’ve probably asked yourself more than once: What should I post about this month? You’re not alone if you’re constantly reinventing the wheel with your content, or drawing a blank entirely. But what if…