Is Your Website Costing You Clients? 5 Fixes to Make Today
You’ve poured your heart into your business as a female life coach. You show up for your clients, create value-packed content, and strive to make an impact. But what if your digital storefront’s website quietly turns potential clients away?
Many coaches invest time and energy into building a site, only to later discover it isn’t converting visitors into leads or clients. And here’s the truth: if your website isn’t helping your business grow, it’s holding it back.
Let’s fix that. Below are five website mistakes that might cost you clients and simple fixes you can make today.
1. Your Message Isn’t Clear Within 5 Seconds
When someone lands on your site, they should instantly understand three things:
- Who you help
- What problem do you solve
- What they should do next
Visitors will bounce if your homepage is vague or has too much text. People don’t want to dig to determine if you can help them. They want immediate clarity.
Fix: Rewrite your hero section (top of your homepage) with a simple, specific statement: “I help [your audience] overcome [main challenge] so they can [desirable outcome].” Add a clear call-to-action button like “Book a Free Discovery Call.”
2. You Don’t Have a Strong Call-to-Action (CTA)
A beautiful website without a strong CTA is like a great party without an invitation. Don’t assume people know what step to take next. Tell them.
Fix: Add a CTA to every main section of your website. Whether they’re booking a call, downloading a freebie, or applying to work with you, make it clear and consistent. Your CTA should guide them through a simple path.
3. It’s Not Mobile-Friendly
More than 60% of traffic comes from mobile devices. Your site loses leads if it is clunky or hard to navigate on a phone.
Fix: Check your website on your phone. Is the text readable? Are buttons easy to tap? Does the layout make sense? If not, consider using a responsive website builder or hiring a designer to optimize the mobile experience.
4. It Doesn’t Show Your Credibility
Potential clients are looking for reasons to trust you. If your site lacks testimonials, case studies, or professional branding, people may move on to someone who feels more “established.”
Fix: Add a section featuring glowing testimonials from past clients. Include logos of certifications or press features. If your visuals feel DIY, consider investing in professional branding—you’ll look more polished and trustworthy.
5. Your Copy Isn’t Speaking to Your Ideal Client
You might be trying to speak to everyone, but that means you’re talking to no one. Your dream clients should read your website and feel like you’re reading their minds.
Fix: Revisit your homepage, about page, and services page. Are you using language that matches your client’s pain points and desires? Use phrases they’d say. Show empathy and reflect on their journey.
Final Thoughts: Your Website Should Work as Hard as You Do
Your website isn’t just a place to park your bio; it’s a sales tool that should work for you 24/7. A few strategic tweaks can transform it into a client-converting machine, so you can spend more time coaching and less time wondering where your next lead is coming from.
If you’re ready to upgrade your online presence, I specialize in helping female coaches create clear, compelling websites that attract dream clients while freeing up your time and energy.
Let’s take some of those hats off your head. Book a free clarity call today and make your website your hardest-working team member.