Category: Female Coaches

Understanding the User Journey: From “Just Browsing” to “Book a Call” I’ll never forget the first time I explained the user journey to a new life coach named Sarah. She was so passionate about helping women navigate big life transitions. She had a beautiful website, inspiring testimonials, and a powerful offer. But when I asked…

How Do I Achieve My 5-Day Online Presence Package?The answer is simple: I only focus on one client at a time. Have you ever wondered how some business owners, especially coaches and solo entrepreneurs, seem to transform their entire online presence almost overnight? One week, they’re piecing things together with a free website template and…

Writing Clear Calls-to-Action (CTAs) That Actually Convert A few years ago, I was working with a health coach named Emma. She had a website that looked like a dream board: pastel colors, calming photos, and words that felt like a warm hug. But every time she launched a new offer, she heard crickets. People visited…

Branding Your Website: Colors, Fonts, Photos, and Messaging When Melissa, a mindset coach for women in midlife, came to me for a website refresh, she had already done most of the hard work. She had her offer, she knew her ideal client, and she had real success stories to share. But when I looked at…

Why Your Coaching Website Matters—Even If You’re Not Getting Leads (Yet) I often hear coaches say things like: “I never get leads through my website.”“Does a website even matter anymore?”“No one goes to my site—I get no traffic!” And I get it. You’ve poured time, energy, maybe even money into creating a website, only to…

What is UX and Why It Matters for Client Trust and Engagement Let’s start with a quick story. A few months ago, a coach reached out to me. Her website looked gorgeous. Soft colors. Beautiful photos. A logo that felt like a watercolor painting. But something wasn’t working. People were visiting her site, but no…

What Makes a Website “Well-Designed”? (UX, UI, Mobile, Accessibility) Most coaches didn’t start their business because they love tinkering with tech or obsessing over font pairings. You started your business because you’re passionate about helping people create transformations. Whether it’s mindset shifts, emotional healing, or life strategy, you’re here to serve, not spend hours fussing…

The Difference Between a Website, a Landing Page, and a Sales Page (And Why You Need to Know It as a Coach) Let me take you back a few years. I was working with a life coach who had just launched her business. She was smart, passionate, and deeply committed to helping moms reclaim their…

What Is Accessibility and Why Does It Matter in Web Design If you’re a female coach building a business online, your website is one of your most powerful tools. It’s where you share your message, show your credibility, attract aligned clients, and convert visitors into paying clients. However, one aspect that’s often overlooked in this…

Why Knowing Your Target Audience and Authentic Messaging Matters (More Than You Think) In the fast-paced digital age where attention spans are shorter than ever, one-size-fits-all marketing no longer works. You can have the most beautiful website, the slickest visuals, and the most consistent content calendar—but if you’re not speaking to the right people with…